About Me

About Me

I've led teams across fintech, consumer brands, construction, and entertainment. More industries meant more dots and connecting them is what makes the design work, not just the visuals.

I've led teams across fintech, consumer brands, construction, and entertainment. More industries meant more dots and connecting them is what makes the design work, not just the visuals.

I've never just been a designer. I've been a personal trainer, a product expert, a freelancer running my own clients since 2013, and a creative lead inside a Fortune 500.

I've never just been a designer. I've been a personal trainer, a product expert, a freelancer running my own clients since 2013, and a creative lead inside a Fortune 500.

Every job taught me something I use in design now, like how people decide, what builds trust, why someone bounces or stays. The best solutions come from understanding the problem wider than the brief.

Every job taught me something I use in design now, like how people decide, what builds trust, why someone bounces or stays. The best solutions come from understanding the problem wider than the brief.

Outside of work: two dogs, a toddler, a Knicks habit, and a fitted cap collection that's gotten out of hand. I'm usually hunting vintage sneakers, shooting photos, or at the gym when I'm not at a screen.

Outside of work: two dogs, a toddler, a Knicks habit, and a fitted cap collection that's gotten out of hand. I'm usually hunting vintage sneakers, shooting photos, or at the gym when I'm not at a screen.

Resume

Headshot of Troy Norman

Experience

Experience

Experience

Senior Designer, UX/UI

VYRL Media

Leading UX and visual design across 9 clients, end-to-end. Built Figma design systems for 3 accounts, cutting production time 40%.

Feb 2025 - Present

Senior Designer, UX/UI

VYRL Media

Feb 2025 - Present

Visual/UX Designer

Wolfe LLC

Led UX on an enterprise admin portal, cutting support tickets 65% and saving 32 hours a month. Redesigned GiftYa's homepage, doubling session time and lifting conversion.

July 2022 - Jan 2025

Visual/UX Designer

Wolfe LLC

July 2022 - Jan 2025

Social Media Designer

Campbell Soup Co

Built visual craft across 7 national brands (Pace, V8, Prego, Swanson, Campbell's, SpaghettiOs, Chunky) for an audience of 1.6M+ followers.

Mar 2017 - Sep 2021

Social Media Designer

Campbell Soup Co

Mar 2017 - Sep 2021

Social Media Designer

Campbell Soup Co

Built visual craft across 7 national brands (Pace, V8, Prego, Swanson, Campbell's, SpaghettiOs, Chunky) for an audience of 1.6M+ followers.

Mar 2017 - Sep 2021

Visual Designer

Infinite Manufacturing Group

Designed signage, lighting displays, and physical installations, contributing to $1M+ in client revenue.

Jan 2016 - Dec 2016

Visual Designer

Infinite Manufacturing Group

Jan 2016 - Dec 2016

Visual Designer

Infinite Manufacturing Group

Designed signage, lighting displays, and physical installations, contributing to $1M+ in client revenue.

Jan 2016 - Dec 2016

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  • A close-up of a hand wearing multiple decorative rings against a blue background.

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touch

  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

Get in

  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch