PERFECTGIFT.COM • ENVIRONMENTAL DESIGN
A 12ft gift box installation that stopped people in their tracks.
TIMELINE
ROLE
TOOLS
SKILLS
THE PROBLEM
A booth that blended into the noise
The previous trade show booth was forgettable. It was a standard display that waited for conversations instead of creating them. The brand needed something that stopped people before they even read a word.
Original trade show booth design
GOAL
A destination, not a display
Design a booth experience that used the brand itself as the concept, turned the space into a destination, and gave potential leads a reason to approach and learn more.
THE CONCEPT
The logo is a gift box…why not build one?
A 12-foot installation with four branded exterior panels and a functional interior serving as a private meeting space with testimonials on the walls. This needed to move serious prospects from curiosity to conversation.
TV on the aisle wall
Photo to gift card printer
RESULTS
A navigational landmark on the floor
Highest foot traffic the brand had seen at any trade show to date
Interior meeting space created a clear funnel: attention → engagement → sales conversation
Booth became a navigational landmark — people directed others to "the giant gift box"
