VYRL MEDIA • BRAND SYSTEMS
Scaling branding across 9 clients without becoming the bottleneck.
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THE PROBLEM
No centralized system across 9 accounts
VYRL Media runs creative for 9+ podcast and entertainment clients, each with distinct audiences, brand voices, and visual identities. When I joined, every landing page, social post, email header, pitch deck, and event graphic was built from scratch or pieced together from scattered files.
Slow turnarounds
Inconsistency
Bottleneck risk
The constraint: fast-moving agency workflows meant I couldn't pause production to build systems. Everything had to be built in parallel with ongoing client work — no downtime, no design system sprints.
THE APPROACH
How God Works: the system, built once
Standardizing visual foundations, creating reusable templates, and documenting usage so non-designers could self-serve were part of the design systems I built. How God Works is the clearest example of this work. They had a logo, basic color palette, and scattered creative assets, but no formal brand guidelines and no repeatable templates.
01
Brand foundations
Audited existing creative to extract patterns — minimalist typography, blue accent color, clean photography — then codified them into a formal style sheet: logo lockups, color palette, type scale, usage rules. This became the single source of truth.
Brand guidelines — logo lockups, color palette, type scale, usage rules
02
Template systems for recurring content
Built modular templates for 4 core content types. Each maintained brand consistency while being fast to execute — fixed layout grids, swappable image zones, lockable brand elements.
Carousel cover — quote template
Quote slide — photo and quote update per guest
Up next — promotes the following episode's guest
Press syndication — partner branding and CTA
YouTube thumbnail template
03
Self-service documentation
Organized Figma files by content type with embedded usage notes so account managers could pull assets without waiting on design approval.
THE WORK
The same system, across other clients
Final assets from Black Effect, WABE, and other accounts. Not their full systems, just the polished output the system enabled.
BLACK EFFECT
Same template, different moments — channel art, anniversary campaign, Black Music Month
WABE
Weekly schedule template — color-coded time blocks, swappable per day
I AM WHOLEHEARTED
Campaign launch and countdown series — fixed type treatment, swappable photography and copy
OUTCOME
A system that outlasted me
These brand systems became the foundation for VYRL's creative output across all 9 clients. The team could move much move faster without sacrificing quality and this directly contributed to the agency's strongest revenue year.
37M+ impressions
40% faster production
$200K+ in new business
Survives my departure
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